Custom Shopify Rebuild and Redesign for One of Europe’s First Drinkable Hyaluronic Acid Brands

By the time Arthrofill reached out to craftberry, their WooCommerce store was holding them back.

Their old platform made it difficult to deliver a frictionless shopping experience with the level of reliability Arthrofill needed.

Every update risked breaking something else, and their team didn’t want to rely on developers for every change.

The challenges were clear:

- Preserve and migrate years of valuable customer, product, and order data

- Retain subscriptions and reviews without losing continuity

- Redesign the storefront for a modern, clean, and authoritative look in the wellness space

- Build a Shopify store that the team could manage in-house with confidence

Beyond the technical migration, Arthrofill faced another hurdle - they were brand new to Shopify.

This meant the project had to deliver not just a new store, but also the knowledge, tools, and confidence for their team to operate on Shopify independently.

Migrating From WooCommerce - Without Losing a Step

Arthrofill had an innovative product and a loyal customer base, but their outdated WooCommerce store wasn’t helping them grow.

It slowed operations, and made it harder to build trust with new customers.

Our developers had to preserve years of customer data, ensuring every product, order, and customer record was migrated with complete accuracy.

Using Matrixify, we securely migrated all products, customers, and orders with zero downtime.

Arthrofill successfully moved to Shopify, preserving all customer data, reviews, subscriptions, and purchase history.

We also provided their team with extensive onboarding so they could confidently manage the new store from day one.

Arthrofill’s old WooCommerce store looked outdated and failed to support conversions.

The structure didn’t guide customers, product information was hard to digest, and the overall experience didn’t reflect the value of the product.

Our design team started with research.

We studied Arthrofill’s buyer personas, analyzed customer behavior, and identified the key drivers behind supplement purchases.

With these insights, we redesigned the store from the ground up.

Product benefits are now easy to understand, the navigation supports a smooth journey, and every element was chosen to educate customers and reduce friction.

The new store guides customers, answers their questions, and gives them the confidence to complete a purchase.

Our developers were on a mission to build a storefront that felt premium for customers on the outside, while staying simple and stable for the Arthrofill team to manage behind the scenes.

So we built a fully custom Shopify theme from the ground up.

Our team implemented custom logic for dynamic subscription options directly in the cart, giving customers flexibility while keeping the flow simple.

We also integrated Reviews.io and migrated all review data from WooCommerce, ensuring continuity and preserving valuable social proof.

To close the loop, we provided training to the Arthrofill team so they can confidently manage their Shopify store on their own.

Arthrofill now has a digital presence that reflects their position as a wellness innovator.

The new Shopify store presents information to customers in a clear, understandable way, performs quickly across markets, and is simple for the team to manage without constant developer support.

Most importantly, it gives new customers a reason to trust and existing ones a reason to stay - setting the brand up with a strong foundation for long-term growth.